The objectives of the program are to create the perception that all leaders are the protagonists of a cycle that began in 2018 and that everyone will be the authors of the story that will be built in the next hundred years. Empowering leaders to take on the role of active agents in the quest for innovation from the holistic concept of knowledge and renewal.
The symbol 18.18, developed from an existing font with symmetrical shapes, reflects the air of seriousness of the program. Composed of two eighteen, the first one filled with color, which conveys what was built to this day. The second, composed of a contour, represents the transition in the next 100 years. Accompanied by the slogan "It's my turn to make history", which has an exclusive font, it conceptualizes the fluidity and spontaneity of the movement.
Category: Visual Identity