Where Are You
In 2016, Straub Design created the communication campaign Where Are You for Partilha Empreendimentos, which launched the first Board Office in Curitiba.
A white rhinoceros was chosen as an icon of the campaign because it is considered a symbol of wisdom, freedom, stability, conscience and self-confidence. The question "Where Are You? + a film + the White Rhinoceros + a Book provoked a reflection on the business environment of the businessman and how much is aligned with his lifestyle, achievements, success and image.
With these elements, we created a strategy focused on the premium public, sponsoring events, mall lounge, open events and in this way Straub Design managed to attract the attention of the population of Curitiba, generating Leads for the customer, promoting brand awareness and differentiated results.
Category: Visual Identity