Landmarks are addresses that define themselves. They are landmarks of architecture, history or economy of a city. The Landmark Batel is positioned on the most valued corner of the city of Curitiba and we had the challenge of expressing, through communication, its grandeur in the city.
Straub Design developed the naming, positioning, corporate image and communication campaign project, which used the geographic position icon, which points to the destination and the correct direction, as the main element for the brand design and used sophisticated elements to develop communication with the public.
Category: Visual Identity